When we assess the sales strategy, there are fundamental comunicative rules to known.

The market always lives divided between two trends: conservatives and innovators.

Each one is elect for a slice of the consumers.

The statistical evidence confirms: the bulk of the economy is down with the conservatives.

This criterion is just stops with the reality: it is more easy to copy of what creating the new.

But ... and when we are "presented" with a new product, a brilliant idea that can leverage record profits?

If everything is new, we need create our proper competition.

Yes, instead of launching lonely on the market, allow competition... with two ore more brands, Yours trends.. These "competitors" theoretically "disperse" the field, but strategically, expand its own building.

Nets are clones of the social model. The unit was created to be divided… or we would never have the multiplication of benefits. The free choice is a stimulaton to the increase of the profits!

Here is an important key in development. The new ideas need to be structuralized to allow, at one definitive moment, the multiplication of competitors.

We are turning the corner of brilliant strategy for Gates, which, actually, a user line of action stimulated by the opportunity. The chance is not to create the new, but, to supply the market with what it more needs. Gates understood this necessity. He did not "set up" its Windows, but has used the resources to put it to the hands of users. Although the “Windows” did not exist as such, it had people that they possessed the genius to build it. And fortunately, there was Bill Gates, to make it public available!

Whatever the product, innovative or conservative, the quality of the profit always will be authenticated by the type of acceptance gotten in the society.

Each of us has his own brand. This is the universal symbol that makes us unique. We identified, always, first with our own image.

In the eternal quest for social link, we will clone, a piece here, a piece there, so allow our full inclusion in society.

It is by far the adage: man is a social being.

It is equal with the products. Each product qualities born with defects and "natural states" that will be the subject of its own building.

While it may seem sometimes difficult, we need to collect information of both sides of the coin.

We can not manufacture a Ferrari with the cost of an Uno (cost loss car), and can not have in Uno, the performance of the Ferrari.

Each product comes with skills and limitations inherent to the process of manufacturing, management, distribution and public interest.

Recently, in a speech delivered in one of the most promising areas of a major Brazilian Cities, I could see the clear lack of certain traders to adhere to the so-called "feed back" of consumption.

Instigated for tourist alluviums, for those traders the last word of interest appeared to be a person of the consumer ...

When the big groups come (and they will come), many of them will probably be the big losers ...

We need vision, the limitation of reason on behalf of an imediatistic opportunism, rarely builds a future.

More important than sell more, is often sell for the same customer.

The statistical evidence prove that the real profit only occurs when there is an affinity between customer-company. From the smallest to the largest, the return of the customer is the predominant factor for the increase in profits.

In the truth, this is one of the concepts of the modern architecture of production. The companies produce products with the quality authenticated to the type and investment of the customer. The product that is sold only once, tends to be exceeded, by "rolling products." In other words, since the launch of the product, we must think of an "upgrade". How many companies made, for centuries, products "without upgrade"? This is the field of evolutionary predatory marketing ... because marketing is overcome the situation, beat the market.

In turn, the customer does not see the "new" with bad eyes. He expects an even better product in the future ... and this does return, or not.

This concept, widely used by companies of high technology, is now starting to migrate to other sectors.

In examining these connections, we are with the imminence for training sales renewed, and even quality of services renewed. (Brazil).

Today, the call for Grossary save me time and money, and my request was selected and delivered by its visionary owner. Thats become comum in large cities.

The company develops, we pass to demand the best.

When we organize correct index about "how up" we want to be reach, we established a bond with thousands and even millions of consumers.

This is the key for a successful subsequent sales.

Original text in Portuguese.

http://numerosdopoder.ning.com

Article Source: http://www.articleset.com