Marketing Articles (Sorted by date)

In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in...

It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case.

Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and click-through...

Newsletters can be great communication tools, but they take work. Here’s a quick list of common problems newsletters run into and how to fix them.1. The snooze-letter -- a newsletter so boring it puts readers to sleep.Cure: Find out what your...

Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads.

So you've gotten the coach training certification, made up your business cards, and started your web site. You've discovered your niche, and you have been marketing - aggressively even!

1. Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site. 2. Join online business associations or clubs. If you join, they will usually list all their members on their web site.

You must create urgency so people will buy your products or services now. They may not revisit your web site or see your ad again. How do you do this? You must use a limited time offer.

Has your once well-organized marketing plan come to resemble the jumble of stuff in your closet (not to mention the garage and the attic)? If you are like most people, each time you come across a new marketing idea you try to adopt it and add it to...

I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy.