Marketing Articles (Sorted by date)

Two Christmases ago I tugged on one of those paper crackers and after a small bang, out popped a piece of yellow paper the size of a credit card. On one side was a riddle that didn't make much sense, but on the other side was an...

Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate...

One bright spot on the economic horizons around the world seems to be continued consumer spending and e-commerce is clearly a part of this, with sales estimated to be in excess of $9.9 billion in the next three months according to ACNielsen.

It’s no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site – as 85% of Internet users utilize search engines to find/research for goods and services.

I only have to point to the 555 plus failed .com companies (according to Web Mergers) as the poster children of the "speed at any cost" business mantra that clearly doesn't work.

Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern...

Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion...

The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour:1. Publishers are finally starting to charge for branded content.

The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place imaginable!

We are clearly well past the innocent “golden age” of the Internet – Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate...