Marketing Articles (Sorted by date)

Harry Potter and the Author J.K. Rowling The series of fantasy novels on Harry Potter by a British children's author Rowling, J. K., attained international fame when she portrayed an imaginative character of a schoolboy Harry Potter.

With cut throat competition in almost any profession, you need to have the upper hand in order to succeed. Yes, Real Estate was one of the most lucrative business options until a few years ago.

Many major catalogers have taken a direct hit in the last month due to the increase of postage costs and regulations. Not surprisingly, this subject was the key discussion topic at the Annual Conference for Catalog and Multichannel Merchants, which...

Clad in a pink nightgown, seven-year-old Jessica scans the cereal boxes lined up on top of the refrigerator. Her eyes light up as she reaches the brown box at the end. She leaps in the air and flaps her arms wildly.“That’s what I...

If you have been looking for property in the last few days, then there are chances that you have come across the most confusing terminologies in the Real Estate directory.

Competitive edge over rivals is a must for survival or any kind of a business in the market. For companies in the organized market, rivals could be the big MNCS or their big brands that enjoy considerable market share in their respective segments.

These are the fundamental steps that lead a business to a path of progress and competitiveness enhancing efficiency and effectiveness of the business. There are 7 steps that are discussed below:1. Finding the Gaps It includes the skills and...

So finally the time has come to sell the business. After investing years of your time and uncounted thousands of dollars, it has become successful, providing for your needs and wants, and it's time to enjoy the fruits of your labor.

The Internet has grown from a small network of academics needing a way to trade research into a world spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge.

Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace.