Marketing Articles (Sorted by date)

The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are on the bandwagon - especially Mortgage...

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Website marketing is an important part of just about any business, small or large.You...

Have you ever had a new hair cut that no one seemed to notice? Or maybe a new outfit, which people could swear you’ve had on you before? That just makes you feel no one’s paying attention to you, doesn’t it?

You’re an independent loan officer that works from home, but you still want to sell like you’re backed up by the Big Dogs. That is not so hard when you know how to market.

If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your...

What do successful cataloguers do when they market? There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret?

There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there,...

Say it with a postcard. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent postcards is the perfect start...

Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth.

The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where...