Marketing Articles (Sorted by date)

Anyone can launch a new product. Making it take off requires marketing. But keeping a product above the crowd requires advertising with all the right elements, including effective copy.Advertising copy can be as simple as a slogan or as extensive as...

If you are running a business or providing a service, it is most certain that you will be alarmed at the rate, which your competition is growing. Yesterday, it was you and your school chum who were running the online store to sell tattoo designs (or...

Time for a pop quiz! Name three products that sell better when a facts-based approach to copy is taken. Just off the top of my head I'd say computers, fax machines and microwave ovens.

In Part 1 of this article series (found here: http://www.marketingwords.com/articles/articles_copymakeover_facts1.html) we discovered the challenge faced by the copy of Julie's Jewels Moissanite page. The original copy (found here:...

This article is geared more towards small and medium enterprises requiring runs of 100,000 pieces or less. The same advice applies to larger runs too but it's not quite as big an issue.

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that...

You need an article for your newsletter, and you need it now. As a matter of fact, you can spare only forty minutes to get the article written, edited and slotted into place.Breaking it down, that means you pretty much have to write the first draft...

Have you ever thought how a simple article has gigantic capability to boost your marketing effort? For certain, this fact is constantly ignored by most marketers, assuming articles are nothing except as tool to highlight specific content for public...

The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity.

Niche marketing is a simple concept, that can help your business to gain an advantage, even in very competitive online categories. You know that 20 percent of buyers consume 80 percent of your product, so the idea is that you could sell much more...