Marketing Articles (Sorted by date)

It’s not what you know, it’s who you know. That saying goes around quite a lot. It definitely has a truth in it, although I don’t think it’s the only truth about getting and keeping your business up and running.

Keyword research is an integral part of any SEM initiative, whether it may be PPC or SEO, so it’s important to do it right. Its also important to do it right from the start, Google spiders (the bots that indexes web pages) can takes up to...

A popular way to segment customers is by revenue or profit generated, with "A-list" customers receiving more perks and personal service than "lower" categories. There are right and wrong ways to do this.Doing it right means...

Vince Lombardi once said: ‘If you are not fired with enthusiasm, you will be fired with enthusiasm’. To live life without passion is living the life of a zombie – forever wandering without purpose or zeal.Passion is the fuel that...

There are two types of marketing: unsolicited e-mail (cold selling) and opt-in selling. Keep them in mind when you create your messages and build your subscriber list. I highly recommend you not to engage in cold selling. This is considered spam.

You know it's Christmas time when two things happen...1) People stand in line for 48 hours camped outside Best Buy for 48 hours waiting for the latest PlayStation release, or...2) The Internet giveaway fever really heats up - More about this...

This kind of attitude is not unique to high-tech firms, but it was definitely a dominant theme one day last week when I was a guest at a discussion group for technology companies selling into health care.

The most important purpose of a sign is delivering a message. It takes a whole lot more than throwing a bunch of letters on a panel and hoping folks will see it. A completed sign is really a composition.

Recently I was talking with a retailer in his store, and as we were walking around the floor, we came to a rack housing sportswear. Some of the sweaters on the rack were dangling from the hangers.

Marketing Communications in the U.S. is no longer a one-size-fits-all proposition. Effective message delivery to all residents of the United States requires that we examine the unique consumer behaviors of the country’s communities of color.The...