Marketing Articles (Sorted by date)

The Secret Weapon Every Savvy Exhibitor Should Use

It's time for a visualization exercise. Are you ready?Picture this:You're standing, with your booth staff, in your exhibit at a large tradeshow.
Susan FriedmannDecember 01, 2006

Bring on the Baby Eyes

They say, “you can't teach an old dog new tricks” -- but if that old dog is an experienced exhibitor, he'd better learn some new tricks to stay alive in today's competitive tradeshow environment!Recently, I had a range of...
Susan FriedmannDecember 01, 2006

Telling Stories

You Made a Mistake…But Now I Am Your Biggest FanPearl chose to celebrate her 94th birthday with her family and friends at a local restaurant. Although she had always enjoyed the restaurant, she specifically chose it because she was a member of...
Laurie BrownDecember 01, 2006

Brand Yourself

When David was a small boy his father asked him, “What do you want to be when you grow up?” David thought about it for a minute and answered, “I don’t know what I want to be, but I know that I DON’T want to be a...
Laurie BrownDecember 01, 2006

Know to Grow Your Income

With over a million Realtors® in the United States, it is getting harder and harder to stand out from the crowd. What can you do so that customers and fellow Realtors® know you, choose you and recommend you?
Laurie BrownDecember 01, 2006

Are They Snoring in the Back Row

Top 5 tips for an engaging and dynamic presentation that gets and keeps your audiences’ attentionImagine that you have spent the better part of two weeks working on an important speech you plan to give to your company.
Laurie BrownDecember 01, 2006

Easy Does It - Phone

Barbara was thrilled. She finally got a brand new automated phone system for her business. She purchased the system to give her employees more time for their work.
Laurie BrownDecember 01, 2006

Merry Merchandising - Getting Ready For Christmas

Christmas comes but once a year… but at London’s big department stores, it lasts a whole lot longer.Harrods and Selfridges both launched their Christmas promotions in the first week of August.
Lyn WhiteDecember 01, 2006

Knowing Who Your Client Knows

One of the critical parts of generating a large number of quality referrals is, of course, getting quality referrals, as opposed to just getting names and phone numbers.
Paul MccordDecember 01, 2006

Petition Marketing- The Next Big Viral Marketing Phenomenon

The most powerful form of internet marketing these days is viral marketing. Essentially, viral marketing is “word of mouth” advertising on steroids.
Darrin McLaughlinNovember 28, 2006