Marketing Articles (Sorted by date)

The mind is such a power house and yet we don’t honor and use that power to its true potential. We over look who we really are…we become such busy bodies of how others are succeeding in the MLM world.

10 Reasons Why You Should Be Using Postcards in Your Mortgage BusinessYou've done your due diligence and put together a great list of 50, or 100, or maybe even 500 contacts in your database.

Word choice in marketing and advertising is absolutely critical. When advertisers spend millions of dollars each year, you can bet they have tested every word they are going to use.

There are people who believe that a great elevator speech needs to be delivered with enthusiasm. They would like everybody on the elevator to hear it and be moved.

I always get the same question when it comes to website design…“Is website copy really that important?”Well, if you’re interested in actually making a profit from anything you do online, it’s CRITICAL that you have killer...

Recently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat.

Do you know who Ray Kroc is?I know you know who Walt Disney is.Well, both of those guys are quoted as teaching a very important business building & massage marketing lesson that you need to understand if you're ever going to create a...

Carve out a market position to maximize your marketing investmentIn the marketing world, positioning is a relatively new concept. Introduced in 1982 by marketing gurus, Al Ries and Jack Trout, the idea behind positioning is to clearly define what...

A Word about "Word of Mouth"Not long ago, marketing was considered taboo in medical circles, even unethical! My how times have changed! In today’s world of declining reimbursements and fierce competition, many practices are seeking...

Every business out there is competing hard with others offering like products or services, thanks to the way the world has opened up and provided consumers with access to many different resources.