Marketing Articles (Sorted by date)

The key to increasing profits and lowering costs over time is continually testing one advertisement against the other… one offer against another… one headline against another… and so on… until you find the best performing...

Marketing and sales organizations regularly face the unenviable task of selecting the best corporate gifts and premiums in their attempt to convert prospects and retain valuable customers.One of the most important things we've learned is that...

Original unique content on the web is like Dolly the cloned sheep and her lamb Bonnie, different yet the same. http://en.wikipedia.org/wiki/Dolly_the_sheepSo let’s take a closer look at the nature of content.Information can generally be divided...

Home Base Business and the dream of working from your own home, by your own terms and hours is a dream shared by many, but the unfortunate thing that happens, is they 'Fail' because they started it for all the wrong reasons.This almost...

Are you an if-er or a do-er?If you've been around the promotion circle long enough and even if you have not, you probably heard this one before, test, test, test!

Recently some of the fees on eBay were raised and what was the immediate reaction from some sellers?“We will all boycott eBay, that will bring them to their knees.” They cried.What a load of old rubbish..

Your boss wants to see evidence that the money and resources invested in the company's business-to-business marketing activities are really paying off. You start to sweat. Relax.

The reason anyone becomes an affiliate of any affiliate program is to make money. You deserve all the money you make when you put a lot of effort into promoting an affiliate program.

Now that you have built your site it is time to market it. However before you do this you will need to collect keywords and key phrases for it.You can do this by using the free download at http://goodkeywords.com This tool will give you lots of good...

The inconvenience of building an opt-in mailing list using PPC (pay per click) search engines, is the cost connected to it. The following technique can reduce and even neutralize these costs and at the same time quickly build an email list for your...