Marketing Articles (Sorted by date)

One of the constants in life is change, and this is especially true in this Internet age. It is either you evolve, or you dissolve; nothing stays the same.As far as Internet marketing is concerned, times have really changed.

Maybe it was the commercials for the recent release of the video game based on the movie based on one of my all-time favorite novels that got me to thinking about how great marketers are just like Don Corleone, the infamous Godfather.We all need to...

If you’re anything like me you’ve spent your time and money trying to get traffic to your website but you’ve either failed to get the number of hits you thought or the traffic you did get was virtually worthless.

Solid clinical knowledge and skills may be enough for providing good therapy. However, it is not enough to get referrals and attract clients.Getting clients is key to building a thriving practice. But this is where many practitioners struggle.Many...

1. Create brochures for your general practice and for each specialty or niche service.2. Develop or polish your networking skills and network with strategic professionals (referral sources) and/or members of your niche market.3.

A niche market is a group of people with common characteristics, issues and concerns. For example, attorneys, couples dealing with infertility, parents of children with ADHD, children whose parents divorced and career women over 40 are all potential...

Solid clinical knowledge and skills may be enough for providing good therapy. However, it is not enough to get referrals and attract clients.Getting clients is key to building a thriving practice. But this is where many practitioners struggle.The...

Mental health professionals have a wealth of valuable, even crucial, information and expertise in which many people are in need.One-on-one therapy is only one way we can deliver this expertise and help.There are a number of possible ways therapists...

Whether you intend to use traditional therapy as 25 percent or 75 percent of your practice pie, it’s a smart move to identify what non-traditional services you could add to the mix of streams of income for yourself.

Let’s face it, private practice has changed from what it was 10 to 15 years ago. Managed care has made therapeutic services more accessible to the masses, but also lowered standards of service and diminished the perceived value of therapy.