Marketing Articles (Sorted by date)

Ready to spend several thousand dollars at a local business, I reached for my Yellow Pages directory. I “needed” to upgrade my stereo system and knew I wanted in-town service support – I wanted to buy local.

Steve called from Minneapolis to ask how to attract new clients for his auto repair shop. He has been in business for two years and has four trained technicians to keep busy, but he was having difficulty attracting enough new customers.Steve...

Maybe it was Soichiro Honda (founder of Honda) who screwed up the internet marketer’s logic when he proudly stated: "We do not make something because of demand, IF the market is there.

Don’t you hate to look for prospects? Wouldn’t you rather have people look for you and stop worrying about when your next paycheck will come in?

If you had a no-risk way that is guaranteed to fatten your wallet, would you use it? Of course you would. I have a simple solution to do that, and I’m shocked that most internet marketers are not implementing this simple strategy.

Becoming a professional full time speaker isn’t easy…everyone knows that, it takes a lot of dedication, determination and most important you have to have the passion, if the passion isn’t there then my suggestion would be, don’t...

Entrepreneurs have an essential task on their hand when considering various strategies of their business promotion. The myriad chores of their work make them hire the services of outside firms to fulfill certain responsibilities on their part.

If you’ve ever dealt with an online company or subscribed to an ezine or other service on the Internet before, you’ve more than likely received an email from an autoresponder.

The most incredible, cutting-edge, innovative product or service in the world is not going to generate revenue without a valiant marketing effort. Attending trade shows is a smart initiative to get exposure for your company – but if you are not...

Good listening is not just looking at someone and nodding your head in agreement. You have to acknowledge what is being said and let the other person know that you understand.