Marketing Articles (Sorted by date)

Recently I listened to a interview with Mark Joyner and Gary Halbert about Gary’s famous “Coat of Arms” sales letter and marketing campaign. It's been called the greatest direct marketing success stories of all time.You can read...

1. Listen 80%, talk 20%. Ask open ended questions to promote conversation. 2. Offer an incentive for visitors to leave their contact information. For example, drop off your business card to be entered in a draw.

Swooping shapes, extreme flexibility, ease of assembly and an ability to reach up to 3-story high projections are just a few of the reasons why smart trade show exhibitors are using tension fabrics in their trade show displays’ towers, hanging...

I often hear clients and colleagues say that they wish they lived in or closer to a big city that offers many networking opportunities.I count myself fortunate to live in such a city—and one that has a strong entrepreneurial presence—that...

IntroductionIn this article we will go over the most important aspects that when applied synergistically will take your web presence appearance and usability to the next level.Building a Trustworthy Visual PresenceThe importance of the visual...

Legal problems can easily sink your internet business before you even begin to swim. Legal requirements abound in the internet arena. It’s your responsibility to get yourself up to speed on these requirements.

Are You Sharing In The Wealth?Allow me to introduce myself. My name is Holly Beitel and I am a CPA and business consultant who has studied network marketing as a business model. That is truly what network marketing is: a business model.

If you have been in business long you know that the bulk of your sales will come from the months leading up to and going through the holiday season. The time to start your marketing for this season is July or even earlier!Online sales are expected...

When you speak, do people listen? You don't have to be E.F. Hutton to command attention and respect in the workplace. But you do have to be credible. Credibility in the workplace means believability. Simply put, do people believe what you say?

Once you learn a few fundamental principles and techniques, writing persuasive catalog copy, web copy or product descriptions for printed brochures or sales sheets becomes an easy, enjoyable process.Step 1.