Marketing Articles (Sorted by date)

MySpace is not only for teenagers and musicians. MySpace is also making a buzz among Internet marketers. At the invitation of Internet marketing guru Marlon Sanders, I set up a profile to see what the buzz is all about.Marlon calls it "...a...

When you plan the design of your trade show display, it is important to think of your trade show booth floor as your fifth wall. The flooring of your trade show booth should always complement-- and enhance-- the environment of your trade show...

"It's my least favorite season of the year, bathing-suit season. I don't know why we can't be shaped like all those eighteen year old boys they design those suits for." - Diane FordShopping for a bathing suit is right up...

Using press releases for marketing purposes for promoting anything from new web sites to new product announcements have become increasingly popular lately as business owners learn the powerful benefits of using press releases.Press releases have...

There is a new concept in branding: online branding. If you want to know exactly what that means, you only have to take the traditional definitions of branding and adapt them to the Web.

Brands grow in time. They appear over night but they can die as fast if you fail to address at least four of the crucial aspects of the branding process:1. You need to understand your clients, their needs and the market.

The law of demand states that the quantity of a product demanded decreases when the price of that product increases. So when the BMW manufacturer raised the price of their cars over a two-year period, sales should have dropped off. Right?Not...

Once you have defined the target market, you can begin to design an advertising message and choose the media to transmit it. The advertisement should be built around a unique selling position, a key consumer benefit of the product or service.

The main purpose of advertising in the business world is to promote sales in order to boost profits. As such, advertising has three basic aims:To inform To persuade and To remindOne of the most underestimated points is to REMIND.

In an article by Ted Lampert,President, Children Now "Childhood obesity fueled by marketing tactics" in the San Francisco Chronical April 27 2005."Every day our children are bombarded with advertisements -- quite often for products...