Marketing Articles (Sorted by date)

IntroductionThere’s no doubt that email marketing has gotten a bum rap from abusive spammers. Several thoughts such as long prison sentences for wide scale spammers instantly come to mind in a vague jumble when this practice is mentioned.

Ever wonder why some marketing tactics work for some businesses but not others? Maybe you heard about a business that paints their company website’s URL on the top of their delivery trucks and increased online sales by 25% in a single quarter.

My daughters and I loved watching The Crocodile Hunter. Steve's Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant...

There are many businesses that seem to have split in half. They have their traditional brick and mortar location, which relies on their traditional advertising and marketing strategies.

A virus is ‘the causative agent of an infectious disease.’ That doesn’t sound good does it?A cold virus spreads by self duplicating and spreading from person to person. A computer virus does the same thing.

How do you know your advertising is working for you, do you know exactly who is buying your products or services. Many companies and businessmen even those who are making a reasonable living have no idea where their income is generated from.Keeping...

All opportunities are based on an idea, but not all ideas represent genuine opportunities. Creative thinking refers to the mental attitude of always trying to improve on existing designs, products and services.Always think actively, watching...

A South African publication revealed that South Africa's top 100 advertisers spent in excess of $930 million on building their brands in 2005. Some individual companies spent upwards of $28 million on advertising to drive their brands...

Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the product and differentiates it.

AMAZING. Every second book in the shop is described as a world bestseller. And in your public library your fishing fingers always seem to find an author labelled as a literary genius.