Marketing Articles (Sorted by date)

Advertising various products on television successfully involves the consideration of several art forms. The most common advertising on TV involves the production of 30 second commercials, the 15 second commercials or other longer or shorter timed...

When looking at any type of marketing advertisement, do you glance at the ad then set it down thinking that later you will call on it? Most of the time we forget about the service or product and end up weeks later throwing the ad away.

C’mon, admit it. When you read a brochure, see an advertisement, or come across most corporate sales materials, you’re just a little bit skeptical, aren’t you? With good reason, I might add.

Many of us have heard of a “Value Proposition” (or value prop), but may not know exactly what it is. And even if you know what it is, do you have one for your business?A value proposition is simply the “thing” that makes you...

The number of emails which we send and receive each day is increasing at a staggering pace. Despite this increase, many businesses are not using the full potential of emails to promote and sell their products and services.Recently, I asked one of my...

To find the right promotional product for your company can be time consuming and difficult. This is one of the reasons why some companies assign marketing agencies to do the work for them.

This is an introduction for the beginners to the powerful world of Article Marketing.What is Article Marketing?Recently SEO expert Jim Boykin was asked a question "Content or links?". According to him both are equally important.

While there are many marketing debates around what constitutes marketing success, there is very little debate around why marketing fails. Lets take a brief look at five things that are guaranteed to cripple your marketing efforts, and budget.1)...

There are countless tools available today to help you promote your services and generate more clients. However, before you experiment with the latest and greatest, you'll want to make sure that you've equipped your marketing toolbox with...

One of the top obstacles that you have to get over is the prospect's sensation that they are at risk when buying from you. The more they feel that they are at risk, the larger will be their reluctance to buy.To get over this hurdle, you need to...