Marketing Articles (Sorted by date)

"Advertising is what you pay for. Publicity is what you pray for."What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world.

To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed.

Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away.

One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be? Well, it's my trusty notebook!

Why is it that some web sites help sell products and services while most languish in obscurity and only serve as a drain on finances? Web sites are relatively low in cost to build and manage, and have worldwide reach.

Through starting my own small businesses, I have learnt that what the marketing books tell you is not necessarily always appropriate for your business idea. Let me illustrate by highlighting some of my mistakes! MISTAKE NO.

Growing your own small business can be one of the most exciting journeys you could ever embark upon! But it's important that you continuously implement new and fresh ways to generate sales and improve your profitability in order to stay ahead...

Building a dynamic small business is a constantly evolving, increasingly demanding role.It is very easy to get so caught up in the day to day running of our business that we neglect to take the time to look from the outside in to see what we could...

What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . . Okay, I'll stop teasing you. . .

You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do.