Marketing Articles (Sorted by date)

In this marketing article I discuss the most important element of marketing - turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features.So what is a benefit...

In a previous ezine we discussed the distinction between an Influencing Paradigm, and a Service Paradigm, to marketing your coaching business. We discussed how marketing your business is both ethically valid and commercially crucial, and how...

Most coaches get involved in coaching for one extremely compelling and valuable purpose – because they want to make a positive impact to the lives of others.

Real estate 800 call capture systems are a great tool for real estate agents. The dirty little secret…it probably won’t work for you. The majority of real estate agents that get an 800 call capture system don’t use it correctly and...

1. Differentiate or Die! You Must Stand Out From the Pack. Don’t become another “me too” option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price – a tough arena...

The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the “Information Age”, or should we call it the “Internet Age”.The Internet...

Organizations everywhere are starting to see the benefits of staging certain types of fundraisers. As you may have discovered through trial-and-error, some fundraisers are simply more successful than others.

It's been a long time now and still, you worry about losing sales so you're beefing up as hard as you can to drag it upwards like the good ole times. You have put ads everywhere ? the Net, television, radio, practically everywhere!

Are you sitting at your desk, scratching your head and wondering why you just spent a gazillion dollars on a marketing promotion that brought you exactly zero return on your investment?

PPC advertising is simply advertising your website through theuse of the pay-per-click search engines. To grasp anunderstanding of ppc advertising, you need to understand what apay-per-click search engine is if you don't know already.