Marketing Articles (Sorted by date)

* Scanning and Skimming Practices *Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read."Most...

Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product’s (or service’s) suitability for "pull" and...

Marketing is like rowing. You pull hard on the oars to go forward, then lift them out of the water and push them back to finish the stroke and get ready for the next pull.

Customer satisfaction is valuable, but customer loyalty is priceless. In today's competitive world of business, it is becoming more and more important to deliver customer service that is unbeatable.

Marketing a business is like any game. If you know the rules you are much more likely to win. All to often small businesses spend their limited time and money on advertising, networking, making calls, mailings, meeting with prospects, yet only...

You've worked so hard getting that much elusive traffic to your site. You've taken out a few ezine ads that have returned a good number of clickthroughs, you're getting some traffic from the major search engines, and still you wonder...

It's no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. It's an ongoing process.

Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months.

When you are in business every person you hire gets paid before you do and it may take years, even decades before you see a payoff. That was certainly the case with Walt Disney who spent his whole working career dealing with tough-minded bankers,...

There are many ways to market your web site, both online and offline. Which ones are worth it? This article will rate several popular methods on a scale of 1-10, with 10 being the absolute most effective, and 1 being worthless.High search engine...