Marketing Articles (Sorted by date)

Understanding The Corporate Buyer

Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term.
C.J. HaydenJuly 02, 2003

Make Your Web Site Work More So You Can Work Less

Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool?
C.J. HaydenJuly 02, 2003

Cracking The Billable Hours Ceiling

How many of you made as much money as you wanted to last year? Don't be shy; raise your hands. Hmm, I don't see too many hands out there. What would you say is the cause of this gap between your goals and your earnings?
C.J. HaydenJuly 02, 2003

Successfully Selling Your Professional Services

As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You may feel overwhelmed by the demands of being both owner and employee.
Dr. Rachna D. JainJune 30, 2003

"How To Write Effective Ezine Ads...& Then Some"

When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.Let's think about this for a second, if...
Wayne D. AndersonJune 29, 2003

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt’s More than Sales and AdvertisingBy Julie ChanceWhether you’re a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it...
Julie ChanceJune 28, 2003

Generating Website Traffic with Sub-domains

Sub-domains are websites that are located within a directory of your main site and have their own domain name. Because they use the same resources as the main website, they are normally much cheaper than getting another hosting account.
Sarah ColesJune 27, 2003

Add-on Sales - The Key To Success On The Web

Question: Can you guess the cheapest way to make a sale?Answer: Sell to the customer that just bought from you!All successful salespeople have one thing in common: They know how to make sales "after the sale".
Rick RouseJune 27, 2003

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.Event Marketing Tactic #1 -- Is the purchase decision-maker attending the event?
Sharron SenterJune 26, 2003

Share Your Knowledge! Write It And They Will Come!

Are you looking for more visitors to your site? Of course you are!!! There are so many ways to promote your business. These days it's hard to decide which methods are best for your business.
Martin LemieuxJune 24, 2003