Marketing Articles (Sorted by date)

In the old way of making cold calls, we offer a sales pitch to a perfect stranger, cross our fingers, and hope for the best….isn’t that right?

Sometimes a company name communicates a message on its own, and sometimes the story underlying the name adds depth and distinction to that message. Isis Group International, for instance, uses the name of an Egyptian goddess in a word combination...

eMarketing, commonly known as an Internet marketing tool, refers to 'how' businesses market their services or products online. In this new age of technology, an Internet presence directly affects the success of a business.

The market for technology-based gifts for the ‘big boys’ market continues to growAs Christmas looms once more on the horizon, the retailers stock their shelves in the hope of a bumper season.

Do you experience periods of feast or famine in your business? Do you only think about marketing when you realize you are running low on clients? Do you have some steady clients but you’d love to have more?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." If you’re spending $10,000 a month on advertising $5,000 is...

Want to know a "sneaky" way to instantly generate more sales and multiply your profits by "cloning" yourself? You do? O.K., then here it is. What you want to do, is to go out and "clone" yourself.

Put Your Money Where Your Mouth Is Do you remember that old toothpaste commercial that had the slogan "Put your money where your mouth is?"OK - maybe this Diva is dating herself but that tagline has always stuck with me - especially when...

I knew this day would come......the day when most of the "how-to marketing" crowd would be forced to find other niches in order to survive.Those who saw the signs early on and were smart enough to find their own niches, went on to create...

If you want to Sky Rocket your profits immediately in your business today. Learn how to write killer Sales & Advertising Copy and win the heart of your customer so they buy over and over…Read On!Here are the basic steps of marketing &...