Guide to Gastroesophageal Reflux Disease (GERD) launches on new European health website

| by IMR International | October 08, 2007
London, England, 20th September, 2007

Guide to Gastroesophageal Reflux Disease (GERD) launches on new European health website
IMR International Limited, developers of e-communication and clinical information solutions, today announced the launch of a comprehensive guide to Gastroesophageal Reflux Disease (GERD) within its new public health portal; www.epgpatientdirect.org.

Supported by AstraZeneca, the GERD Quick Guide will be hosted in English, French, German, Spanish and Italian languages and will join other interactive guides to form part of the EPG Patient Direct interactive knowledge ‘library’; a range of online guides designed specifically for use by the general public. Contained within the resource is an overview of GERD its common causes and triggers, diagnosis, treatment options and general lifestyle advice.

“The Quick Guide is intended to break down medical language barriers and raise patient awareness” said Michelle Kelly, Partnership Director for EPG Patient Direct “In doing so the resource will empower the patient, aid better communication with health professionals and facilitate understanding of treatment options and possible outcomes.”

“Whilst we recognise that today’s patients are more informed than ever before, they are still faced with an overwhelming challenge in sourcing health-related information that is comprehensive, trustworthy and easy to understand” said Chris Cooper, Managing Director of IMR International Ltd. “By working with the support of partners in healthcare such as AstraZeneca, we aim to cut through the masses of sometimes irrelevant information available on the internet and connect patients and their carers with information and advice that is viewed as authoritative, balanced.”

“AstraZeneca is committed to improving health and quality of life of patients around the world.
EPG Patient Direct, providing information to patients on the Internet, is an excellent initiative complementing our own internet based information sources, helping patients to better understand and seek appropriate care for their condition.”

Sanctioned by the European Medical Association and produced by IMR International Ltd (www.imrmedia.net), EPG Patient Direct is dedicated to providing the general public in Europe with a credible source of independent health-related information. Further information about EPG Patient Direct, its content and partners, can be found at: http://www.epgpatientdirect.org.

About IMR International Limited.
East Sussex, UK based IMR International Ltd is a private limited Company specialising in the delivery of e-communication and clinical information
solutions. The Company’s activities fall within three key areas of competency: Electronic Publishing, e-Marketing/Communications Solutions and Campaign Design. It also provides database analysis, market research (Healthcare) and market intelligence services.

Charlotte Batten
IMR International Public Relations
PHONE: (+44) 01892 667512
E-MAIL: press@imrmedia.net
WEB: www.imrmedia.net

Article Source: http://www.articleset.com



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EPG Patient Direct is a new European public website providing healthcare advice and disease information in a choice of languages. Concise, informative and easy to understand, it’s ‘Quick Guides’ focus on the causes, symptoms, lifestyle advice and treatment options associated with a broad range of medical conditions. Other content includes health news, support groups and personal health tests. » Read more articles by IMR International
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