If one thinks of the newest, most dynamic entrepreneur in the small business retail market, Robert Fink comes to mind. Robert Fink has recently built a new business from the ground up--The Tick Tock Watch Company. In a society of frozen meals and instant gratification, Fink's new business has one fundamental, revolutionary philosophy-- to make the process of jewelry buying easier and less time consuming. His new website employs an extremely simple buying process, making purchasing a watch possible with only a few clicks. I have observed and seen several hundred businesses and business models; Fink's is one of the top five I have seen. Fink stated, "I feel that with an extremely simple buying process, superb customer service, and very low prices, there is no reason not to buy from the Tick Tock Watch Company." So far, Fink's philosophy has proven correct, with new bounds of customers and revenue. "I plan to increase sales by 80% by the end of the year," Fink stated. With such an excellent philosophy and business plan, it does not look like Tick Tock will stop ticking anytime soon.

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