Something I’ve often found is that the more room a person has to work with the harder it becomes for them to keep things simple and straightforward.

If you have a two minute speech it’s a lot easier to stay on topic and focused because you just don’t have that much time to talk about what you need to. Each point must be broken down to only the most important details. But if that time balloons into ten or fifteen minutes, you suddenly have a lot of time to talk about each issue.

What then happens is that people start going around in circles. They suddenly have too much time to talk and so they forget about keeping things simple. Each point becomes hard to follow because more information is given than needed.

This is something to be wary of with your marketing as well. There are two things you never want to do with your marketing: shove a lengthy message into a short advertisement, or try to expand a short message into a long form of marketing.

It always annoys me a little when I pick up a brochure, flip through it, and quickly realize that this should’ve been a flyer. They just don’t have enough to say to constitute using a brochure as their format.

The best way to figure out what format will work best for you is by sitting down and writing down what your central message is. Once you have that break it down to each different thing you plan on talking about. If you have nothing but the core message, I would suggest going for something like a postcard to deliver your message with.

If you find yourself writing down four or five separate aspects of your core message you want to cover, than brochure printing will be what you need to deliver your message properly. What’s even better is that you now have the different sections for your brochure already laid out before you. Take those points, turn them into headlines, and start expanding on them for the rest of the brochure.

I will say that there are a few exceptions to the rule to be aware of. You can have a shorter message in a brochure if that message also needs a lot of images to go along with it. Now you can have your brief message while the large pictures fill in the rest of the space.

It doesn’t take that much time to sit down and work through what you plan to say before you start actually creating your advertising. This small step can help you make sure you only use brochure printing when you really need to, and you never try to fit a long message into a small format.

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