So, the economy has seen better days, and your cell phone bill is due, and you’re just a little bit short – what can you do to come up with the extra cash? Fortunately, gold is one commodity that never goes out of financial style, and selling your heirloom jewelry online is a quick, easy way to get the cash to help you make ends meet. So you have your great-grandmother’s 14 karat gold locket – but how do you get started? How do you turn that locket into cold hard cash?

First things first – the market for selling jewelry online can be lucrative, but you need to know that basics in order to be successful.

Make sure that piece (or pieces) that you are selling are both high quality and unique. In the internet age, you can find people selling $2 bracelets they bought on the street corner in New York City for $15 dollars on eBay. You want to differentiate yourself from all of the worthless jewelry peddlers.
Know your target audience. If you’re trying to get rid of a Victorian brooch, market it to senior citizen women. On the other hand, if you are hoping to sell a set of 14 karat gold “Best friends” bracelets, you might want to aim your sights at a younger clientele.
Make sure that you have clear, appealing pictures of your jewelry. Remember, all that your potential customers have to go on before they purchase is your word (which, frankly people, doesn’t mean much) and the photographic evidence of what they are buying. Ensure that the pictures you are posting are a positive reflection of your item.
Utilize a number of web sites. Remember, sales and marketing is all a numbers game, and the more you put your product out there, the more likely you are to sell it at the highest price. Obviously, eBay is a great resource to use, but there are also some smaller niche sites that buy gold, such as USGoldBuyers.com, BrokenGold.com, and etsy.com are a few sites that specialize in selling jewelry that have a proven track record of being successful. Do your research, find out which sites best fit your needs, and use them all.

Jewelry is something that most people tend to acquire throughout life, and while certain pieces are classics, there are others that will just collect dust in a drawer, forgotten and unused. Why not turn those dusty items into a few extra 20s in your pocket?

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